Founded in 1888 in Lucerne, Switzerland, the family-owned Bucherer Group is the leading international retailer of watches and fine jewellery, offering one of the largest selection of luxury watches anywhere in the world plus the exclusive Bucherer BLUE collection which is born out of longstanding relationships with the leading watch brands and the passionate will to create exceptional pieces. Hospitable by tradition, Bucherer provides each of its customers with their very own, personal moment of luxury and a curated selection of extraordinary pieces that reflect the customer’s personality. In the quest to redefine the luxury shopping experience, Bucherer has turned this experience into a fascinating journey of discovery by constantly refining our hallmark qualities: excellent service, and an assiduously curated selection of watches and fine jewellery. Our collections include our very own Bucherer Fine Jewellery creations, designed and produced in our in-house studios, as well as individually crafted pieces featuring exceptionally rare naturally coloured diamonds, uniquely coloured gemstones, and sought-after pearls. Bucherer has 36 locations in Europe (Switzerland, Germany, Franke, UK, Austria and Denmark) and expanded to the United States in 2018 through their acquisition of 2 leading local retailers. The Company employs over 2400 staff and is managed by the third generation of the Bucherer family, in the person of Jörg G. Bucherer.








LUCERNE FESTIVAL attracts classical music stars from all over the world. The world’s most-celebrated orchestras, legendary conductors, and virtuoso soloists gather in this idyllic setting nestled on Lake Lucerne, in the heart of Switzerland, to celebrate a festival of music. The KKL Lucerne, which was designed by Jean Nouvel, serves as the Festival “headquarters,” providing an outstanding concert hall that is acclaimed for its phenomenal acoustics and its exquisite architecture alike.




Lucerne is the starting point for the Lucerne-Lake Lucerne Region and offers a wide range of attractions to discover. Centuries-old sights such as the Chapel Bridge, the Lion Monument and the historic Old City form the exciting contrast to contemporary Lucerne: the avant-garde KKL Luzern, the abundance of restaurants and an attractive range of shopping. The Festival City Lucerne delights throughout the year, with classic, blues, jazz, rock, comics or the splendidly colourful Carnival. The Rosengart Collection, the natural monuments in the Glacier Garden and the Swiss Museum of Transport are among our museum highlights. Immerse yourself in this city, stroll along the docks and get to know the legendary charm of Lucerne on one of our guided tours of the city.